Three ways to structure the new homepage. Each one keeps your full product and service range; what changes is what we lead with and how visitors are guided. These are wireframes: they show layout and priorities only. Colour, photography and final copy come at the design stage.
Positions Tornado as a modern software company. The product itself is the hero: visitors see the platform within seconds of landing.
Leads with the problem dealers worry about most: staying legal. It explains the rules simply, shows how Tornado solves them, and makes packages easy to compare.
| Starter | Professional | Enterprise | |
|---|---|---|---|
| Scrap Metal Cloud | ✓ | ✓ | ✓ |
| Weighbridge | – | ✓ | ✓ |
| Payments & ID services | Add-on | ✓ | ✓ |
| Onsite install & training | – | ✓ | ✓ |
| Compliance audits | – | – | ✓ |
| Enquire | Enquire | Enquire |
Package names and contents are placeholders, to be confirmed with Tornado.
Photo-led and rooted in real yards. Visitors first pick their type of business and are routed straight to the right product, then see the team and clients behind it.
| A · Software-first | B · Compliance & trust | C · Industry & people | |
|---|---|---|---|
| Leads with | The product | The legal problem | Your customers' world |
| Main action | Book a demo | Get free advice | Book a site visit |
| Tone | Modern, tech, bold | Calm, expert, reassuring | Industrial, human, local |
| Content needed | Good product screenshots | Package details, FAQs, compliance copy | Photography, client logos, a case study |
| Effort to produce | ●● | ●● | ●●● |
| Strongest for | Standing out from older competitors | Converting worried or new dealers | Multi-sector reach and credibility |
Choose one, or tell us which parts you like from each. Mixing is fine (for example, A's look with B's compliance checklist).
Screenshots, package details, photos and client logos, depending on the option chosen.
We turn the chosen wireframe into a full-colour design for the homepage and key inner pages.